Josh Spear is a brand strategist, trend-spotter, blogger, culturepreneur… the list goes on. His unique perspective on digital culture and the changing landscape of media has helped establish him as one-to-watch among his peers, and having already shared his insights with brands like Pepsi, Google, and Virgin, Josh is sure to see his list of onlookers grow. As a panelist at PSFK Conference New York, Josh will be battling it out in a “new guns” vs “marketing gurus” debate on how social media will change in 2008. We picked his brain a bit in anticipation of the upcoming showdown:

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