In an interview in Grist, Method founders Adam Lowry and Eric Ryan explain why they have engaged large retailers to bring better products to the mainstream.

GRIST Tell me about the decision to sell your products in mainstream stores.

Lowry: If you want to use your business to create change, you need to create change where the change is needed — and that is with people who are unaware of even the fact that we have these issues, or even worse, they’re people who have decided that the trade-off that they’ve been told they must make in order to live a green or a healthy lifestyle isn’t worth it. We’re trying to show people that if they had a misperception that green had to cost a lot of money or green had to be difficult or green had to be penance-oriented or–

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