New Balance On How Design Changes Around The World

New Balance On How Design Changes Around The World
Piers Fawkes, PSFK
  • 25 march 2008


There’s a rather fascinating interview on sneaker culture blog Hypebeast with three New Balance product managers from Japan, USA and EMEA. They spend a lot of time describing the differences between consumer taste in different markets but what’s interesting, for us anyway, is that while the teams recognize there are some big differences between markets, it doesn’t really lead the company’s direction – the designers still do.

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