New Blog Ad-Network Stirs Debate
A new ad network run by Forbes has already got the detractors wondering what the point of ad networks are for bloggers. The key argument seems to be that bloggers aren’t going to really improve their business by selling bad looking ads that people aren’t going to interact too. In an article entitled ‘Ad Networks Are For Losers’ on Silicon Alley Insider, Jason Calacanis says:
I’ve never liked the ad network business. They’re a very short term solution and they are very damaging to high-end publishers because they create massive channel conflicts (i.e. many people selling your inventory confusing advertisers), they run horrible ads that people hate (think punch the monkey), and the space is filled with dishonest players (i.e. they promise to not run certain types of ads… but they do).