When Nike teamed up with iPod several years ago to deliver Nike + iPod, it was a collaboration made in heaven – both for consumers and for the two companies themselves. It was so logical, so useful, so perfect. We here at PSFK love to run – OK, scratch that, this PSFK contributor loves to run – so we understand the appeal of the Nike + iPod system. Sure, it has its drawbacks: You can only use it with an iPod Nano, and you must be wearing Nike shoes (although we've heard of hacks in which another brand's shoe can be made compatible). But the collaboration is branded utility at its best.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in