NIN Markets New Album From Free to $300
We continue to see musicians testing new ways to distribute their music. Radiohead were the last to experiment with a pay what you want approach. Seems Trent Reznor wants to have a go with his own formula.
Reznor has devised a menu offer for the new Nine Inch Nails album “Ghosts”. There’s a price spread from free to $300.Get the first volume of the album free on torrent sites (or via the NIN site) as high quality DRM-free MP3s. Pay US$5 for a download of all 36 tracks Get a 2 CD box set for US$10 (which also includes immediate full download of the tracks) US$75 gets you the 2 CDs, a data DVD with the digital tracks, and a Blu-Ray disc with 96/24 stereo and accompanying slideshow US$300 Adds four LPs on vinyl, two prints, and Trent’s John Hancock — limited-run 2500 pieces. Already sold out.
This music arrived unexpectedly as the result of an experiment. The rules were as follows: 10 weeks, no clear agenda, no overthinking, everything driven by impulse. Whatever happens during that time gets released as… something. The end result is a wildly varied body of music that we’re able to present to the world in ways the confines of a major record label would never have allowed – from a 100% DRM-free, high-quality download, to the most luxurious physical package we’ve ever created, said Reznor.