The Bits blog over at the NY Times has a piece on the different approaches that Mike Arrington of TechCrunch and Rafat Ali of PaidContent take when it comes to their blogging business. While Mike goes for opinion, Rafat prefers analysis but the Times says that the debate is more than an argument over journalistic style; it reflects how the two companies see their futures.

For Rafat – nimble and on/offline is good:

Mr. Ali [is] planning the Internet version of a trade media company with a growing series of blogs covering media, entertainment and technology. The company, called ContentNext, also added Charlie Koones, the former publisher of Variety, to its board, signaling that Hollywood was an area of keen interest.

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