Today, online music hub Pitchfork Media announced the upcoming launch of their new music-oriented online TV channel,, set to go live on April 7.  Pitchfork has already established itself as a respected source for independent music news, reporting and commentary across several genres, and now they’re branching out with some compelling video content — on their terms.

As stated by Pitchfork:

As a visual extension of the music coverage Pitchfork has provided for more than a decade, and a means of updating and advancing the music television format, the online channel will bring you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online. In addition, will become the first online video channel to screen full-length feature films, vintage concerts, and music DVDs free of charge. From the Pixies’ 2004 reunion tour film LoudQuietLoud and Todd Phillips’ notorious GG Allin documentaryHated, to Jimmy Joe Roche & Dan Deacon’s acid-drenched visual art piece Ultimate Reality, will highlight a different film each week in its entirety.

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