Pot Noodle goes Posh With The Help of Harrods

Pot Noodle goes Posh With The Help of Harrods
Advertising
Amanda Gore (PSFK London)
  • 27 march 2008

Pot Noodle, the instant noodle snack known for it’s dirt cheap price and cheeky advertising campaigns including the line ‘The Slag of all Snacks’, is aiming for the luxury market with a limited edition ‘ Poulet et Champignon’ version in association with over-priced department store Harrods. Adding an extra £29 to the usual price, the £29.95 dish will come in a limited-edition case complete with your very own fork and table linen, with all proceeds from the sale of the 100 Harrods-branded bargains will go to Action Against Hunger– if there’s anything left after the hand-flocked and gold-leafed pot is paid for that is.

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