We’re pleased to have one of our favorite cultural critics, Grant McCracken, speaking at PSFK Conference New York. McCracken is an academic by trade, but is kind enough to share his insights on contemporary culture, media, and technology on his blog CultureBy.

First, who are you and what do you do?

I am an anthropologist who studies contemporary culture. I was trained at the University of Chicago. I worked for awhile in the museum world, as the director of the Institute of Contemporary Culture. I have taught at the Harvard Business School and I am now a Research Affiliate at MIT. I have written a couple of books including Culture and Consumption I, Culture and Consumption II, The Long Interview and Flock and Flow, and the forthcoming Transformations: Identity construction in contemporary culture. I consult a lot, most recently for IBM. I write a blog called This Blog Sits at the Intersection of Anthropology and Economics. The question for me is simple: are we a culture in any sense of the word, and if so what’s a good way to think about, study and describe this culture? I guess all of us are rebuilding theory, method and data sets as we go, as things change.

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