We're excited to have Greg Verdino, Chief Strategy Officer at crayon, mediating our Collaborative Coworking panel at PSFK Conference New York. In a conversation with Robert Kalin of Etsy and Andrew Hoppin of NASA, Greg will offer his insight on the importance of collaboration in both the creative process and in terms of business strategy. We asked Greg to talk a little about himself and where he finds inspiration.

First, who are you and what do you do?

I am Chief Strategy Officer at crayon, a strategic advisory group that has helped clients like American Airlines, Audi, Coca-Cola, Starwood, ooVoo and others make effective use of conversational marketing approaches and social media channels. I blog about marketing, media and technology at http://gregverdino.com and otherwise spend far too much time playing with social media tools like Twitter, Facebook, Flickr, Second Life and pretty much anything that offers me a beta invite. Before crayon, I toiled away at a series of ad agencies, new media start-ups and technology companies. I never made my Dot Bomb millions but at least I’ve lived to tell my war stories.

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