In just less than 40 pages, the PSFK Web & Technology Ideas Report Vol 1 spotlights key ideas including collaborative lending, big gaming, audience-participation music video shoots and the mobile novel; our Shanghai office has also provided reports on developments in China; and we also look at evolution in web use: how boys and girls differ in their surf-time activities, how drive to provide hyperlocal information services and other trends.

These idea reports from PSFK are designed to give the reader inspiration and new ideas to help them in their work. In our busy world where information is so readily available, PSFK has curated our selection of the data out there and mixed this with original reporting including exclusive interviews. We developed these documents so that you can read them while on the plane or train or just any moment where you can take a break and delve deeply into the latest ideas and trends.

In just less than 40 pages, the PSFK Web & Technology Ideas Report Vol 1 spotlights key ideas including collaborative lending, big gaming, audience-participation music video shoots and the mobile novel; our Shanghai office has also provided reports on developments in China; and we also look at evolution in web use: how boys and girls differ in their surf-time activities, how drive to provide hyperlocal information services and other trends.

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