This post on Valleywag made us reach out to Peter Rojas of RCRD LBL and ask him for his reaction to a panel at SXSW where the music execs seem to be rejecting online marketing and relations between music makers and brands. Valleywag reports:

“I need more marketing and promotion on the Internet like I need a root canal without anesthetic,” Capitol Records’ Ted Mico told an audience at the “Ad-Supported Music, a New Hope for the Industry?” panel today at the South by Southwest conference in Austin… Beggars’ Group’s Simon Wheeler said, “Promotion is great, but only when it’s built on a sound commercial base.”

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