We’ve been following the Reebok trail, and it seems their new strategy is true sneaker culture collaborations (denoted with an ‘x’). They’ve recently teamed up with Kool-Aid and tapped global influencers for their Freestyle World Tour Collection.

However, hardcore sneakerheads would be most impressed by their work with world-renowned artist, graphic designer, computer scientist, mathematician, and MIT Media Lab professor John Maeda. Last November they had him design a sneaker inspired by one of his seven Laws of Simplicity: Time. The Timetanium was created from scratch utilizing Maeda’s original mathematic algorithms and computer codes.

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