FastCompany TV has an interview with Hugh MacLeod where he talks about Social Objects and Social Markers.

A company can’t go out there and say they’ll make a social object. They go out there and it either becomes a social object or it dies… Flickr is not a repository of photographs it’s a place to share ideas.

viewNode("91448c8b06b32",{ width: 425,height: 274}); Social Markers he says is a social object that a company or person uses to stake out a certain territory in a certain social space. Hugh asks, if your product isn’t being used as a social marker, what business are you in?gapingvoid: “cartoons drawn on the back of business cards”

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