Social Objects & Social Markers

Social Objects & Social Markers
Advertising
Piers Fawkes, PSFK
  • 24 march 2008

FastCompany TV has an interview with Hugh MacLeod where he talks about Social Objects and Social Markers.

A company can’t go out there and say they’ll make a social object. They go out there and it either becomes a social object or it dies… Flickr is not a repository of photographs it’s a place to share ideas.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.