Social Objects & Social Markers

Social Objects & Social Markers
Piers Fawkes, PSFK
  • 24 march 2008

FastCompany TV has an interview with Hugh MacLeod where he talks about Social Objects and Social Markers.

A company can’t go out there and say they’ll make a social object. They go out there and it either becomes a social object or it dies… Flickr is not a repository of photographs it’s a place to share ideas.

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