We always thought “denim hunting” was that equal parts excruciating and exhilarating process of shopping for the perfect pair of jeans. Then we heard about Leon Keyworth, who can actually call himself a Denim Hunter in a professional context. Keyworth's job, as it were, is to seek out, identify and create new trends in denim. Keyworth, who has an MA in menswear design from the Royal College of Fashion, is also well-versed in science and manufacturing, testing out various chemicals and physical conditions to manipulate the material and create different washes of jeans. From JC Report:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in