The Lost Ring is an alternate reality game sponsored by McDonald’s and the International Olympic Committee. You may be familiar with Alternate Reality Games used recently for marketing purposes, such as Audi’s Art of the Heist, or more recently, to promote the ABC hit series LOST.

While the purpose of The Lost Ring isn’t revealed just yet, it’s basic purpose is to ask the question: What are the Olympics? However, it leaves us wondering if we really know. There’s a great beginner’s guide to The Lost Ring ARG that sums it up fairly well:

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