The Myspace Chart
MySpace is banding together with UK’s MTV2 to create new programming for media-obsessed millenials, following in the footsteps of other MTV branded entertainment such as Axe’s GameKillers and Doritos’ When Spicy Meets Sweet. The collaboration pumps up the volume for MySpace’s network of music lovers, forming a show even teens can’t rebel against. The win-win, known as ‘The MySpace Chart’, launched in the UK on March 16, 2008 and will air weekly on MTV2.
MTV keeps traffic within its own channels by containing voting to the station’s TV viewers and website audience – all the while, showcasing MySpace’s affinity for budding singer/songwriters (the best are represented by “MySpace Chart’s five feature videos” from new and emerging bands and artists on its online site).