The Offline Store

The Offline Store
Piers Fawkes, PSFK
  • 4 march 2008

Prescilla Carluccio, sister of Sir Terence Conran, has opened a store that she hopes can’t be replicated online. She admits that many bricks and mortar stores should be replaced by electronic retail because of the poor experience that they deliver – but, as she tells the FT, she wants to create a store with a sense of surprise:

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