Virgin Atlantic Makes More Strives Toward Eco Friendly Travel

Virgin Atlantic Makes More Strives Toward Eco Friendly Travel
Innovation
Dave Pinter, PSFK
  • 4 march 2008

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Virgin Atlantic announced yesterday that it has selected the new Rolls-Royce Trent 1000 engines to power its Boeing 787-9 fleet of aircraft. The Boeing 787-9, which can carry up to 290 passengers depending on the bed or seat layout, brings a step change in aviation and will substantially reduce the industry’s impact on the environment. Virgin is also forming a a new environmental partnership with Rolls-Royce, in which both companies will work together to continually lower fuel burn and emissions. PSFK was on hand at the IAC building in NYC to hear the announcement from Sir Richard Branson.

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