What Qualifies as Sustainable?

What Qualifies as Sustainable?
Orli Sharaby
  • 12 march 2008

As sustainability enters the mainstream of consumer consciousness, regulators and government officials, companies and non-profits, and even consumers themselves are grappling with the question of what exactly qualifies as sustainable. Is a company that claims net zero emissions sustainable even if it pays its workers below living wage? What about a product that’s fair trade but ravishing the soil in which it’s grown?

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