Rockstar Games latest version of Grand Theft Auto (number four) has an in-game system that allows gamers to buy tracks they're listening to via Amazon. Named “ZiT” technology, the mechanism is built into the game's mobile phone system – as your character drives around listening to the radio, they can bookmark a song by dialing the number ZIT-555-0100 and they'll get sent a text message back with the artist and track details.

If the player has pre-registered at Rockstar Games Social Club site, they'll be sent an e-mail with a link to a playlist of all their favorite songs on Amazon.com – which they can buy for less than a dollar a track.

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