Ad Boss Sorrell Says It’s Time To Get Responsible
2 April, 2008
Piers Fawkes, PSFK
John Grant points us to an article by Ruth Mortimer in Marketing Week about the apparent change of heart the boss of ad-group WPP has had about the impact of his industry. At a recent ‘Branding For Good’ she asked him about the future:
“All our instincts as clients, agencies [and] media owners are to encourage people to consume more – super consumption.” He added that people had become used to: “The aspiration that you should consume more; the aspiration that you should have a bigger car; the aspiration that you should have a number of holidays, bigger houses [and] multiple houses”.