Ad Boss Sorrell Says It’s Time To Get Responsible

John Grant points us to an article by Ruth Mortimer in Marketing Week about the apparent change of heart the boss of ad-group WPP has had about the impact of his industry. At a recent ‘Branding For Good’ she asked him about the future:

“All our instincts as clients, agencies [and] media owners are to encourage people to consume more – super consumption.” He added that people had become used to: “The aspiration that you should consume more; the aspiration that you should have a bigger car; the aspiration that you should have a number of holidays, bigger houses [and] multiple houses”.