John Grant points us to an article by Ruth Mortimer in Marketing Week about the apparent change of heart the boss of ad-group WPP has had about the impact of his industry. At a recent ‘Branding For Good’ she asked him about the future:

“All our instincts as clients, agencies [and] media owners are to encourage people to consume more – super consumption.” He added that people had become used to: “The aspiration that you should consume more; the aspiration that you should have a bigger car; the aspiration that you should have a number of holidays, bigger houses [and] multiple houses”.

This content is available for Basic and Pro Members.
Already a member, log in