It's been a while since the last poke at the idea that revenues from advertising my support a huge number of (digital) businesses in the future but this bit of news woke us up. Slide founder Max Levchin has said that his company is looking at other revenue streams beyond advertising. reports:

“Trying to shift away from advertising partially and going direct to consumers is a really good idea, because it cuts out one more party from the equation,” he explained. “During a recession time you don't have to worry so much about building an enormous scale, you just have to build up a loyal base of fans that pay you a little bit.”

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