After Huge Buzz Build, Sony’s Foam Ad Turns Out To Be All Froth

After Huge Buzz Build, Sony’s Foam Ad Turns Out To Be All Froth
Piers Fawkes, PSFK
  • 14 april 2008

Sony took the lessons they learned from the buzz generated around their Sony Bravia commercials and applied them to their new range of cameras. They flew bloggers around the world – including our Stephy Pool – to the shoot of a commercial that saw the crew launch a rather lot of foam onto the streets of Miami and their PR team at Immediate Future worked hard to give other bloggers exclusive content.

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