Sony took the lessons they learned from the buzz generated around their Sony Bravia commercials and applied them to their new range of cameras. They flew bloggers around the world – including our Stephy Pool – to the shoot of a commercial that saw the crew launch a rather lot of foam onto the streets of Miami and their PR team at Immediate Future worked hard to give other bloggers exclusive content.

But somewhere it's all gone flat. And it's probably because the ad itself has copied too much from the bunny and bouncing ball ads. Nitmesh wonders if it's underwhelming and Frederick Samuel says that it's all getting little boring. For us, it feels like an insurance company wanting to sell to middle America. Watch the ad below and imagine a voice-over half way through with something like “Wouldn't it be nice, if we could all just get along.”

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