Behind The Scenes: Ikea

Behind The Scenes: Ikea
Advertising
Joel Horowitz
  • 21 april 2008

CNet’s Daniel Terdiman interviewed Ikea product developer June Deboehmler and public relations rep Marty Marston, asking them to describe their Midas’ touch of furniture-making. Ikea has not only been able to build great-looking furniture for a number of years, but they’ve been able to do it en-masse and at very low cost to the consumer. He describes how carefully designed not only Ikea’s products are, but also the  streamlined process of production, packaging and delivery itself.

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