Behind The Scenes: Ikea

Behind The Scenes: Ikea
Joel Horowitz
  • 21 april 2008

CNet’s Daniel Terdiman interviewed Ikea product developer June Deboehmler and public relations rep Marty Marston, asking them to describe their Midas’ touch of furniture-making. Ikea has not only been able to build great-looking furniture for a number of years, but they’ve been able to do it en-masse and at very low cost to the consumer. He describes how carefully designed not only Ikea’s products are, but also the  streamlined process of production, packaging and delivery itself.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.