A study of 200 businesses in the UK suggests that the creative class are leaving towns with little character and relocating to more rural locations thanks partly to the rise of digital communications. The Telegraph reports:

Clwyd in Wales, St Ives in Cornwall and Torridge in Devon are set to be among the top five most appealing locations for business in the future at the expense of places such as Exeter and Guildford, both in the bottom 10 in a list of 641 centres.

Researchers cite the “clone town” syndrome as a key reason for the migration and loss of creativity in urban locations. They say town centres now look the same, “causing bored locals to switch to autopilot when choosing where to buy a sandwich or coffee, stifling creative thinking”.

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