AdAge runs an account of a Coke shareholder meeting where certain shareholders present launched an attack on the Board for Coca-Cola's sponsorship of both the torch relay and its overall involvement as sponsor of the Olympic Games in Beijing. AdAge says:

“We're not asking Coke to solve Tibet's problems. We're not asking you to make a political stand. … We're not calling for the torch to be stopped, we're saying it should not go to Tibet right now. … It will bring about bloodshed,” one shareholder said. “Taking the torch to Tibet right now is the height of irresponsibility. You'll have blood on your hands.”

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