The Future Of TV: David Cohn On Why VBS.TV Stands Apart

The Future Of TV: David Cohn On Why VBS.TV Stands Apart
Advertising
Piers Fawkes, PSFK
  • 22 april 2008

Transcriber Notes:

You can’t find it anywhere else. We think we’re covering stories, music, sports in a way that no one’s doing. Not aggregating other people’s stories. It’s in a voice that’s made the Vice brand successful. We’re not radically different from where MTV was 25 years ago but we’re approaching media content in a different way. It’s 25 years later, and there are thousands of alternatives and media platforms. MTV had the whole youth space to itself back then. There are millions of options now. We at VBS need to find those stories and tell them in a way that no one’s doing. That’s the reason to exist, a voice and point of view that no one else is covering.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.