Over on Influx Insights, Ed Cotton ponders the idea of ‘democratic exclusivity' – a new business tactic that appeals to consumers. He looks at the online reservation of David Chang’s new restaurant in New York, Momofuku Ko, where you can only reserve one of the 14 seats there on a first come first served basis and considers how companies can offer exclusivity on consumers' terms.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in