At the New York Time's style blog The Moment, guest blogger Mark Jolly, editor of luxury travel site globorati, reports on an emerging hotel trend: “Big-boutique” brands – such as aloft by Starwood or ANdAZ by Hyatt – are drawing guests in with their promise of a whole self-contained lifestyle, kind of like hipster total immersion. When you stay at ANdAZ, you can be a full-fledged environmentalist for the weekend, immersing yourself in its “eco-luxury” accommodation. At aloft, with its quirky, open-floor plan rooms, you can imagine you're a successful Soho artist living in the loft of your dreams.

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