The archetypal symbol of New York City is being rented out as a promotional device for Mariah's newest album.

The Empire State Building will be lit in pink, lavender and white all weekend to celebrate the album color motif of Mariah's new album E=MC2, which enters at #1 on the Billboard chart this week with the biggest first week Soundscan total of her career, 463,000 units.

I can think of at least a thousand other people more deserving of this. Oh wait, E=MC2? Maybe that's a nod to Einstein…

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in