Eric Ripert On Finding Inspiration

Eric Ripert On Finding Inspiration
Piers Fawkes, PSFK
  • 28 april 2008

Notes from Transcriber:

It’s not like you push a button and from 8-9 you’re creative. Creativity comes sporadically and in waves. Sometimes I’m extremely creative when I’m in a plane. Not because of the food, but because I’m relaxed (when I travel the world and the US for fun and business reasons) – I just came back from India and so far, nothing. Not like the food wasn’t interesting. I try to not force my mind to create when I’m not feeling it. Lately our menu is very Asian. I went to Hong Kong and Japan a few years ago. And from day one, it came in very subtle ways. 80% of the main course is Asian influenced. 10 years ago 80% was Italian. I storage ideas, feelings mixed with the food and then it comes back and it bombards me. Sometimes it’s in the middle of the night. I always have a pen and paper and make notes, then I make listings of those notes, and then from those ideas we test it. Most of the time we discard it and end up with a small percentage.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.