On the company blog, Fresh N' Easy CEO Simon Uwins talks about how the new retailer tries to stop consumers avoid the modern hell that is self-checkout.

In a candid article entitled ‘where are the robots at fresh & easy?' he says that he wants to make sure that staff are always ready to help customers at checkout:

We actually offer assisted service: if you want to check out yourself you can, if you want help we'll provide it, and if you want us to do it for you, we will.

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