Our friends at Coolhunting have an excellent interview with Ghostly‘s Sam Valenti, where he describes the label’s recent collaboration with Adult Swim: a 19-song compilation available for free download. And, in a playful example of brand synergy, a few Ghostly mascots — BoyCatBird — make their animated debut on Adult Swim. Following is an excerpt of the interview, available in its entirety here:
CH: As an indie label owner, you’ve obviously taken some unique steps towards enhancing your brand. Ghostly is one of the only companies taking a lifestyle approach to the music label. What guides your choices in brand enhancements such as the new BoyCatBird/Adult Swim project?