Glastonbury Loses its Cool

Glastonbury Loses its Cool
Innovation
Amanda Gore (PSFK London)
  • 9 april 2008

Unlike previous years where tickets have sold out within seconds, this year’s Glastonbury festival has been a much slower sell, with some tickets still available three days on. Blame has been apportioned on the weather (Glastonbury’s reputation as a mud-bath limits the appeal to hardened festival-goers only), the line up (the headlining act this year is Jay-Z?!) and the price (tickets are now £155 for the weekend – £10 more than last year), but the biggest dent to Glastonbury’s crown has to be from the rise in smaller, local festivals both in the UK and in sunnier European climates. With fancy-dress festival Bestival branching out into two events this year, and niche gatherings such as Beautiful Days and venue-based Great Escape pulling in the music crowds, the founder of the festivals seems to have been overtaken by his proteges.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.