GTA IV & The Music
We’ve spoken several times on PSFK about gaming as an emerging business market for music companies already. Now Reuters gives us an update on the collaboration between Rockstar (the makers of Grand Theft Auto) and record labels to create in-game radio-stations:
Fans of dance/electronica have Electro-choc, hosted by Francois “K” Kevorkian. Punk fans have Liberty City Hardcore hosted by Murphy’s Law vocalist Jimmy Gestapo. Nigerian artist Femi Kuti spins international funk on IF99, while Ukrainian superstar Ruslana hosts the Vladivostok FM channel of Eastern European pop music.