In a country as regionally diverse as China, it is vital for companies to tailor their offerings to local demands. Guangdong province is the manufacturing center of China and as such, attracted the largest number of migrant workers looking for jobs in factories. To keep in touch with family, the tool of choice for migrant workers is the mobile phone.

In a great example of localization, service provider Guangdong Mobile is offering free weekend minutes to migrant workers. Each weekend, migrant workers are given 15 minutes of free long-distance calls under the “Appreciation to Guangdong” program.  And for those lacking a mobile, they can come to one of Guangdong Mobile’s ‘Communication 100 Service Halls’ to make their free calls.

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