One of the biggest issues we hear from companies is that while there seems to be a flood of ‘trends’ information available to them (much of it for free), they have difficulty knowing how to use it to make real change internally. This learning seems to be backed up by a survey by McKinsey who say that while almost 70 percent of executives around the world think that global social, environmental, and business trends are increasingly important to corporate strategy, relatively few companies act on the global trends they think will affect them most – and among those that do act, only 17 percent report significant benefits! McKinsey’s says:

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