In an article where Doreen Lorenzo of Frog Design calls for the creative development of school kids beyond second grade, she starts with a rather inspiring paragraph that reminds us why we're all in this business:
Innovation is hot. If you search the word on Google, there are 102,000,000 entries. You can buy books, take classes, attend workshops and conferences. There is no shortage of innovation information. I just hope that the concept of innovation is here to stay and does not go the route of the pet rock; a trend that does not last. It shouldn’t — we need innovation to drive our economy, solve world problems, and find solutions to medical problems. But why as adults are we trying to recapture something that came so naturally to us as children?