A new generation of creatives are using digital connectivity to bring their work to the market without the need of traditional development processes or retail channels. In this interview Joey Roth, designer-retailer of the Sorapot, argues that creative skills are not enough to be a successful industrial designer and that you also need to be a great hustler to get your work noticed (and a good dose of luck that the blogosphere will spread your ideas helps too).

Joey, We're fascinated with your tenacity. We must have met at Likemind over a year ago and it was there you told me about your new kettle and there still seems to be much buzz about it. How did it all start?

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in