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Keeping Couples Together: Asda Lets Shoppers Watch Football From Their Shopping Trolley

Keeping Couples Together: Asda Lets Shoppers Watch Football From Their Shopping Trolley
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Amanda Gore (PSFK London)
  • 4 april 2008

Brand Republic reports on a new scheme being trialled by UK supermarket chain Asda and mobile network Orange that allows live streaming of football matches to handily kitted-out shopping trolleys equipped with mobile phones. Currently only available in the Wembley store although potentially to be rolled out further soon, the scheme highlights Orange’s deal to be the first mobile operator to offer live coverage of every Barclays Premier league game.

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