Keeping Couples Together: Asda Lets Shoppers Watch Football From Their Shopping Trolley
Brand Republic reports on a new scheme being trialled by UK supermarket chain Asda and mobile network Orange that allows live streaming of football matches to handily kitted-out shopping trolleys equipped with mobile phones. Currently only available in the Wembley store although potentially to be rolled out further soon, the scheme highlights Orange’s deal to be the first mobile operator to offer live coverage of every Barclays Premier league game.
Now Track More Ideas
- Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality
- Digitally-Native Interior Design Firm Opens Shop In Nordstrom
- Bedding Subscription Gives Customers New Sheets While Recycling Used Ones
- Interview: Inside Good Housekeeping Institute’s First-Ever Store In The Mall Of America (With A Little Help From Amazon)