KivaB2B Credit Card – Advanta’s Pledge to Microfinance

KivaB2B Credit Card – Advanta’s Pledge to Microfinance
Innovation
Christine Huang
  • 22 april 2008

Kiva.org, as we’ve mentioned before, is the world’s first peer-to-peer lending platform giving people the opportunity to help small businesses and entrepreneurs in developing companies through microfinancing loans. Now Advanta, the largest credit cart issuer in the small business market, has gotten in the game, partnering with Kiva to create the KivaB2B business credit card. For every loan a KivaB2B card-holder makes to the non-profit lending organization, Advanta will match the amount dollar-for-dollar (up to $200/month). In effect, small business owners using Advanta have the opportunity to help entreprenuers like themselves with double the impact. The move reflects well on Advanta, while building public awareness of the simplicity and benefits of microfinance lending.

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