The outsourcing of customer service and information-based jobs to the Philippines has created a new upper middle class. Broadly classified as business process outsourcing (BPO) workers, these young (19-30) and educated Filipinos have enjoyed a sharp rise in spending power thanks to the combination of relatively high foreign country wages and relatively low domestic standard of living costs. They also tend to start working late at night because of time zone differences with the overseas markets they are serving. This is creating a lucrative opportunity for businesses willing to work the graveyard shift (22:00 – 6:00) and is transforming life in Manila after hours.

This content is available for Premium Subscribers only.
Already a subscriber? Log in