Mattel Hopes To Make Up For Barbie Sales By Charging Little Girls Online

Mattel Hopes To Make Up For Barbie Sales By Charging Little Girls Online
Retail
Piers Fawkes, PSFK
  • 22 april 2008

The Financial Times reports that Mattel is hoping that the 11m online Barbie doll fans can help it offset the decline in the sales of real dolls. The toy company is going to charge for access to a site that promotes its own toys, introducing subscription-based elements to its rapidly growing BarbieGirls.com “virtual world” website.

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