McCracken: The Changed Consumer

McCracken: The Changed Consumer
Piers Fawkes, PSFK
  • 2 april 2008

In the opening talk of the PSFK Conference New York, Grant McCracken spoke about ‘pattern recognition’ and explained the importance of gathering a wide selection of ideas to help inspire business. At one point, he talks about how ‘just in time’ thinking combined with the attitude of an economist can help us find ideas and highlights his thoughts on the new consumer:

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