Not Enough

Not Enough
Design
Piers Fawkes, PSFK
  • 21 april 2008

The paper cup that contained our trial for the new coffee from Starbucks reminded me of a theme I might explore at the PSFK Conference San Francisco – it’s about whether big companies are really doing enough to support the drive towards sustainability, whether they can or whether we need a new breed of alternative brands to replace them.

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