Pay By Fob Stumbles
American Express experience with payment keychains suggests that folks just aren’t really into pay-by-fob. Although they have been marketed for their convenience AMEX has decided to cancel its RFID-based ExpressPay payment system. RFID journal says:
Is this a sign consumer interest in RFID-based, or contactless, payment products is waning, overall? Analysts who cover the industry say no. “Fobs have a novelty value, and are convenient, but we’re not seeing a strong market for fobs [over traditional card form factors],” says Jonathan Collins, principal analyst with ABI Research’s RFID and Contactless Group.