This past Christmas, $30 could have gotten your name encrusted in Swarovski crystals on a bottle of Moët & Chandon at the Boutique Moët shop in SoHo. Now Springwise reports that Pernod Ricard is letting you order a customized label for your spirits–for free.

Pernod Ricard's customized label program, which has actually been around for a few years, allows US residents (over 21, of course) to order personalized labels for Chivas Regal, The Glenlivet, Jacob's Creek, Kahlua, Mumm Napa and Wild Turkey Russell’s Reserve. What's interesting is that rather than offering custom label options as part of a larger product order for the drinks themselves, such as what myJones does, Pernod Ricard lets customers order just labels, and at no charge. An assortment of styles are available for each brand, including holiday, wedding and sailing themes, with room for up to seven lines of text. Consumers can then affix the labels over the original ones on bottles they obtained elsewhere; up to 5 labels can be ordered per e-mail address.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in