Maybe we all got a little too excited by the success of it all… when Radiohead launched their album In Rainbows with a pay-what-you-want online promotion and album length video on Current TV, they were heralded as music-industry saviors – guys who got the web and the changing attitude towards content. An interview with Thom Yorke in the Hollywood Reporter may suggest that the band may not be the crusaders we were all hoping for as they won't repeat the pay-what-you-want promotion again. The THR says:

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